By Carol Chapman, Principal & Co-founder, The Brand Ascension Group
According to Martin Lindstrom, author of Brand Sense, there is a true correlation between the more sensory memories you activate within others, the stronger the bond you create with your brand. Organizations can build a powerful brand by leveraging all the senses within their business, however most businesses tend to leverage just sight and/or sound. Perhaps it is time to focus on more than these two senses—by appealing to all the 5 physical senses: sight, sound, smell, taste, touch and the 6th sense: intuition.
Small Business Branding Secrets 