Comments for Business Branding Tips http://brandascension.wordpress.com Small Business Branding and Brand Consulting Fri, 04 Sep 2009 20:29:48 +0000 http://wordpress.com/ hourly 1 Comment on DO STRONG BRANDED CULTURES DELIVER BETTER PERFORMANCE? by Jon http://brandascension.wordpress.com/2009/09/03/do-strong-branded-cultures-deliver-better-performance/#comment-35 Jon Fri, 04 Sep 2009 20:29:48 +0000 http://brandascension.wordpress.com/?p=54#comment-35 Carol, Thanks for a great article! The culture at Zappos is definitely at the heart of everything we do! For a closer look at how we do what we do, check out www.zapposinsights.com. There are video interviews with authors and other business owners, all discussing culture in business and its importance/difficulties. There is also a subscription service if you really want to dig in a little deeper! Carol, Thanks for a great article! The culture at Zappos is definitely at the heart of everything we do!

For a closer look at how we do what we do, check out http://www.zapposinsights.com. There are video interviews with authors and other business owners, all discussing culture in business and its importance/difficulties. There is also a subscription service if you really want to dig in a little deeper!

]]> Comment on BRAND AWARENESS; It’s All a ‘TWITTER®’ by Susan H Lickert http://brandascension.wordpress.com/2009/06/01/brand-awareness-it%e2%80%99s-all-a-%e2%80%98twitter%c2%ae%e2%80%99/#comment-28 Susan H Lickert Thu, 11 Jun 2009 03:14:05 +0000 http://brandascension.wordpress.com/?p=38#comment-28 Dear Carol, What a great write up, finally you deciphered for me the Twitter mystery successfully in simple words! Forever grateful Susan Dear Carol,
What a great write up, finally you deciphered for me the Twitter mystery successfully in simple words!
Forever grateful
Susan

]]> Comment on DON’T PUT YOUR BRAND AT RISK LIKE ‘AIG’ BY NOT LIVING YOUR CORE VALUES! by Michael http://brandascension.wordpress.com/2009/03/19/dont-put-your-brand-at-risk-like-aig-by-not-living-your-core-values/#comment-21 Michael Fri, 20 Mar 2009 15:12:30 +0000 http://brandascension.wordpress.com/?p=26#comment-21 "AIG" forgot their values. "Superior Performance?" The reality was "non-performance". When it comes to "Integrity" by accepting the bonuses, those individuals truely showed a lack of integrity. Typically, bonuses are for "Perfomance". The bonuses were defined as "Retention Incentives", then how can they give them out to the dozen or so who are no longer with the firm??? As for the ones that are still with AIG, can they in good conscience accept the bonus if they truely believe and live their "Values". Here's another? How did "AIG" (Manage Risk) when they gambled with eveyones money and lost? Another part of their "Values." “AIG” forgot their values. “Superior Performance?” The reality was “non-performance”. When it comes to “Integrity” by accepting the bonuses, those individuals truely showed a lack of integrity. Typically, bonuses are for “Perfomance”. The bonuses were defined as “Retention Incentives”, then how can they give them out to the dozen or so who are no longer with the firm??? As for the ones that are still with AIG, can they in good conscience accept the bonus if they truely believe and live their “Values”. Here’s another? How did “AIG” (Manage Risk) when they gambled with eveyones money and lost? Another part of their “Values.”

]]> Comment on ANOTHER BRAND BITES THE DUST – Why high-potential brands may never make it to ‘Great’! by brandascension http://brandascension.wordpress.com/2008/07/12/another-brand-bites-the-dust-why-high-potential-brands-may-never-make-it-to-great/#comment-16 brandascension Tue, 27 Jan 2009 03:01:39 +0000 http://brandascension.wordpress.com/?p=12#comment-16 Hi Pecanne - thanks for your comments on our blog! Look forward to your webinar this week! --Suzanne Tulien, The Brand Ascension Group Hi Pecanne – thanks for your comments on our blog! Look forward to your webinar this week!
–Suzanne Tulien, The Brand Ascension Group

]]> Comment on ANOTHER BRAND BITES THE DUST – Why high-potential brands may never make it to ‘Great’! by Pecanne http://brandascension.wordpress.com/2008/07/12/another-brand-bites-the-dust-why-high-potential-brands-may-never-make-it-to-great/#comment-15 Pecanne Wed, 08 Oct 2008 21:24:36 +0000 http://brandascension.wordpress.com/?p=12#comment-15 This reminds me of my days in the cruise industry where I was a marketing director and realized how important the frontline employees were in delivering on the brand promise. The marketing department does not control all customer touchpoints, not by a long shot. This reminds me of my days in the cruise industry where I was a marketing director and realized how important the frontline employees were in delivering on the brand promise. The marketing department does not control all customer touchpoints, not by a long shot.

]]> Comment on ANOTHER BRAND BITES THE DUST – Why high-potential brands may never make it to ‘Great’! by Margaret http://brandascension.wordpress.com/2008/07/12/another-brand-bites-the-dust-why-high-potential-brands-may-never-make-it-to-great/#comment-12 Margaret Sun, 13 Jul 2008 17:29:24 +0000 http://brandascension.wordpress.com/?p=12#comment-12 A key example of why consistency is so important. What do you think would happen if you called or wrote to them and shared the above story? Their reaction is another key indicator to how well they are living their brand. A key example of why consistency is so important. What do you think would happen if you called or wrote to them and shared the above story? Their reaction is another key indicator to how well they are living their brand.

]]> Comment on DOES YOUR COMPANY HAVE A BRAND PROMISE? by Laura Benjamin http://brandascension.wordpress.com/2008/01/28/does-your-company-have-a-brand-promise/#comment-4 Laura Benjamin Tue, 11 Mar 2008 15:36:45 +0000 http://brandascension.wordpress.com/?p=10#comment-4 I like what you've written here about the promise to your customer. Too often, people are really vague about what this means and how to deliver on it. We end up with employees whose behaviors totally undermine what's written in the advertising and on the business front door. Thanks so much for this insight. I like what you’ve written here about the promise to your customer. Too often, people are really vague about what this means and how to deliver on it. We end up with employees whose behaviors totally undermine what’s written in the advertising and on the business front door. Thanks so much for this insight.

]]> Comment on How will you build your brand in 2008? by Suzanne Tulien http://brandascension.wordpress.com/2007/12/27/hello-world/#comment-1 Suzanne Tulien Fri, 28 Dec 2007 02:30:27 +0000 #comment-1 Hello Entrepreneurs! HAPPY NEW YEAR! We are excited to open this blog to all those entrepreneurs who desire to elevate their brand's in 2008! Hello Entrepreneurs! HAPPY NEW YEAR!
We are excited to open this blog to all those entrepreneurs who desire to elevate their brand’s in 2008!

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