A mere 5% increase in your customer retention translate anywhere between 25%-100% increase in your bottom-line.

22 10 2009

 What can you do to take advantage of this statistic?

  • Identify why your best customers come back (with a casual one-on-one survey question), then create a ‘loyalty campaign’ and referral reward program leveraging your brand’s key loyalty attributes. Define what exactly your reward/incentive would be (relevant to your brand style of course)  and have fun issuing those rewards to customers who refer others!

Share with us your most successful referral reward program!


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