BRAND ASCENSION LAUNCHES FIRST EVER ONLINE BRAND TRAINING COURSE;
SECURES NINE COLORADO SPRINGS’ ENTREPRENEURS and SBTV.com TO PARTICIPATE
COLORADO SPRINGS, CO, December 2008: The Brand Ascension Group is launching the first ever pilot brand training program in January 2009 through Webex®, a virtual online meeting platform. Nine Colorado Springs’ business entrepreneurs have been secured to participate in this small business brand-building training as well as one featured guest from the national organization SBTV.com (Small Business Television).
The online training; “IGNITE YOUR BUSINESS BRAND DNA,” is a step-by-step program designed to help the small business define, create, and build their brand from the inside out through their leadership, employees, and processes. “Our proprietary methodology is a proven technique in helping companies create true distinction and much needed focused consistency when delivering their products and services,” said Suzanne Tulien, Co-founder and Principal of the Brand Ascension Group. “For small business owners, it’s an important time in our economy for them to focus on defining and building their brand’s perception to help their businesses walk their talk more powerfully,” she continues.
The brand-building program consists of 4, 1.5 hour training modules once a week along with specific ‘homework’ assignments for the entrepreneur and their employee teams to complete and submit. The live, online delivery is highly experiential and collaborative so as to share the insights and wisdom of all the participants and learn as a team. “This program is unique in that we focus on engaging our participants to learn through exercises, questions, polls and online collaboration,” says Carol Chapman, Co-Founder and Principal, The Brand Ascension Group. “Our training program fills an industry gap in that it educates the entrepreneur and their team to build a solid brand infrastructure, prior to expending any time and effort on external marketing, this approach helps make their marketing dollars work smarter” she continues.
When completed, these local pilot participants will have generated their own unique Brand DNA ‘roadmap’ that will be used to guide every future business decision and help them stay true to their own authentic brand. Their employees will have a solid understanding of the brand they work for and be enabled to live and embody the brand while delivering it consistently to their customers. Small businesses all over the world can enroll in this unique online brand-building program starting in April, 2009 by visiting
http://www.BrandAscension.com/dna_webinar_weblanding.html.
The Brand Ascension Group is a multi-faceted, consulting and training firm who works with visionary organizations to define, create, and build powerful brand experiences from the inside out. They are the pioneers of the Brand DNA methodology. They regularly write articles, blogs, newsletters, speak, and train on small business internal branding. The Brand Ascension Group, has two published two ebooks; “The 6 Myths of Small Business Branding” and “Getting Your Employees On the Brand Wagon available on their website. Headquartered in Colorado Springs, CO, USA.
