http://brandascension.wordpress.com/2008/07/12/another-brand-bites-the-dust-why-high-potential-brands-may-never-make-it-to-great/ Small Business Branding and Brand Consulting Fri, 04 Sep 2009 20:29:48 +0000 http://wordpress.com/ hourly 1 http://brandascension.wordpress.com/2008/07/12/another-brand-bites-the-dust-why-high-potential-brands-may-never-make-it-to-great/#comment-16 brandascension Tue, 27 Jan 2009 03:01:39 +0000 http://brandascension.wordpress.com/?p=12#comment-16 Hi Pecanne - thanks for your comments on our blog! Look forward to your webinar this week! --Suzanne Tulien, The Brand Ascension Group Hi Pecanne – thanks for your comments on our blog! Look forward to your webinar this week!
–Suzanne Tulien, The Brand Ascension Group

]]> http://brandascension.wordpress.com/2008/07/12/another-brand-bites-the-dust-why-high-potential-brands-may-never-make-it-to-great/#comment-15 Pecanne Wed, 08 Oct 2008 21:24:36 +0000 http://brandascension.wordpress.com/?p=12#comment-15 This reminds me of my days in the cruise industry where I was a marketing director and realized how important the frontline employees were in delivering on the brand promise. The marketing department does not control all customer touchpoints, not by a long shot. This reminds me of my days in the cruise industry where I was a marketing director and realized how important the frontline employees were in delivering on the brand promise. The marketing department does not control all customer touchpoints, not by a long shot.

]]> http://brandascension.wordpress.com/2008/07/12/another-brand-bites-the-dust-why-high-potential-brands-may-never-make-it-to-great/#comment-12 Margaret Sun, 13 Jul 2008 17:29:24 +0000 http://brandascension.wordpress.com/?p=12#comment-12 A key example of why consistency is so important. What do you think would happen if you called or wrote to them and shared the above story? Their reaction is another key indicator to how well they are living their brand. A key example of why consistency is so important. What do you think would happen if you called or wrote to them and shared the above story? Their reaction is another key indicator to how well they are living their brand.

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