http://brandascension.wordpress.com/2008/01/28/does-your-company-have-a-brand-promise/ Small Business Branding and Brand Consulting Fri, 04 Sep 2009 20:29:48 +0000 http://wordpress.com/ hourly 1 http://brandascension.wordpress.com/2008/01/28/does-your-company-have-a-brand-promise/#comment-4 Laura Benjamin Tue, 11 Mar 2008 15:36:45 +0000 http://brandascension.wordpress.com/?p=10#comment-4 I like what you've written here about the promise to your customer. Too often, people are really vague about what this means and how to deliver on it. We end up with employees whose behaviors totally undermine what's written in the advertising and on the business front door. Thanks so much for this insight. I like what you’ve written here about the promise to your customer. Too often, people are really vague about what this means and how to deliver on it. We end up with employees whose behaviors totally undermine what’s written in the advertising and on the business front door. Thanks so much for this insight.

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